TUL Launches New Logo & Website
Today Tulsa International Airport (TUL) launched its new logo, website, and branding campaign – giving TUL its own identity for the first time in the airport’s history. The new logo was designed by Walsh Branding with an objective to develop an identity for Tulsa International Airport that leverages the strengths and points of difference of both the airport and the City of Tulsa.
“We chose to pursue a logo and brand for Tulsa International Airport to complement the airport’s recent renovations and refresh the identification system that is used to represent and promote airport facilities,” said Alexis Higgins, Deputy Airports Director Marketing and Communications. “The airport has never had its own logo and often the logo for Tulsa Airport Authority, TUL’s administrative arm, was used in lieu of one.”
Over the past 10 years, the airport terminal has undergone some of its most significant changes since its construction in the early 1960s. Airports Director, Jeff Mulder, said, “This logo cues movement and reflects both the efficiency and modernization of Tulsa International Airport and the revitalization and growth of the City of Tulsa overall.”
The design of the new logo starts from a single point with three vector lines soaring into the air representing both takeoff and landing. Fresh, bright, vibrant colors are used in segments to suggest different destinations or legs of travel. In focus groups conducted by Walsh Branding, the new logo reminded participants of the eclectic nature of Tulsa. Some stated it reminded them of the BOK Center as it stands for Tulsa’s revitalization and progressive spirit. Others felt the logo represented the airport as the gateway to our City because the lines lead to and from Tulsa. Overall, participants felt that logo represented a forward moving attitude and personality.
Starting today you’ll see the new logo being used on the airport’s social media channels, airport parking and shuttle bus operations, and advertising. The logo is also prominently displayed and integrated into the airport’s redesigned website, developed by Walsh Barnes Interactive. In addition to providing travelers with relevant information prominently displayed on the home page, the new website is fully adaptable to smart phone and notepad platforms used by a growing segment of TUL’s customers.